Not long ago, when Europe dominated the wine market and California vines were still quite young, no one believed it was possible to successfully grow wine grapes in Oregon. Then a few pioneers came along and changed the world’s mind forever.

In 1961, winemaker Richard Sommer ignored whispers of discouragement from his University of California at Davis cohorts and trudged north to the Umpqua Valley to plant his roots—more specifically, to plant Riesling and small amounts of other varieties. Soon after his successful establishment of Hillcrest Vineyards near the Southern Oregon town of Roseburg, other winemakers migrated to this warm, dry growing region and, in 1969, the Oregon Winegrowers Association was founded nearby.

Farther North in the Willamette Valley, three other UC Davis refugees also ignored the grumblings of their naysaying colleagues and trekked to the Willamette Valley. Here they believed they could successfully grow high-quality cool-climate varieties.

Between 1965 and 1968, David Lett, Charles Coury, and Dick Erath and their families ventured north and established vineyards in the North Willamette Valley. They were the first in Oregon to plant Pinot noir. They also planted small amounts of related varieties, including Pinot gris, Chardonnay, and Riesling.

These modern wine pioneers truly believed that Oregon would one day become an important wine-growing region. Other believers were not far behind. Within the next decade, David and Ginny Adelsheim, Ronald and Marjorie Vuylsteke, Richard and Nancy Ponzi, Joe and Pat Campbell, and Susan and Bill Sokol Blosser all planted roots in the North Willamette Valley.

These families were hard workers. Each held additional jobs—teacher, doctor, salesperson—to support their winemaking endeavors. And they toiled in a collaborative spirit, sharing advice, humor and encouragement, as they began writing history by producing superior wines in Oregon. Though, it wasn't until David Lett entered his Oregon Pinot noir in the 1979 Gault-Millau French Wine Olympiades and won top Pinot noir honors against France’s best labels, that the world started to take notice of Oregon as a serious winemaking region.

In just 40 years Oregon has evolved into a world-class wine growing state with 15 approved winegrowing regions, and more than 300 wineries producing wine from 72 grape varieties. As a wine region we’ll, no doubt, continue to grow and evolve, but Oregon will always be a place where small, handcrafted wines reign, where collaboration and community are key. And where the growers and winemakers are never far away from the tasting room.

Discover More...Importance of Place